TITLE

The Ultimate Buzz

AUTHOR(S)
Schroer, James C.
PUB. DATE
September 2001
SOURCE
Marketing Management;Sep/Oct2001, Vol. 10 Issue 3, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the importance of truth in marketing an established product. Disciplines incorporating the responsibilities of marketers; Strategies of marketing organization; Embodiment of tools for creating products.
ACCESSION #
5331276

 

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