TITLE

When Is Famous Not?

AUTHOR(S)
Carr, Chris A.; Tietje, Brian C.
PUB. DATE
September 2001
SOURCE
Marketing Management;Sep/Oct2001, Vol. 10 Issue 3, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the issue of trade dilution between business enterprises in the United States. Provision of strategic and tactical guidance for firms; Decision of Hasbro Inc. case versus Clue Computing Inc; Importance of protecting brand trademark.
ACCESSION #
5331269

 

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