TITLE

You Snooze, You Lose

AUTHOR(S)
Oliva, Ralph A.
PUB. DATE
September 2001
SOURCE
Marketing Management;Sep/Oct2001, Vol. 10 Issue 3, p48
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the need of online strategies in maintaining competitiveness in electronic-business. Efficacy of portfolio-based approach to planning; Evolution of e-business strategies in a step-by-step approach; Existence of dot-com debacle.
ACCESSION #
5331267

 

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