TITLE

Southwest Airlines: How Internal Marketing Pilots Success

AUTHOR(S)
Czaplewski, Andrew J.; Ferguson, Jeffery M.; Milliman, John F.
PUB. DATE
September 2001
SOURCE
Marketing Management;Sep/Oct2001, Vol. 10 Issue 3, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the impact of an internal marketing approach of Southwest Airlines to employees, customers and profit outcomes. Tactics for implementing internal marketing; Value of the airline employees over customers; Connection between the work of an employee to their purpose in the organization.
ACCESSION #
5331193

 

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