TITLE

The New and Improved Customer

AUTHOR(S)
Wyner, Gordon A.
PUB. DATE
September 2001
SOURCE
Marketing Management;Sep/Oct2001, Vol. 10 Issue 3, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Reports the improvement of customer characteristics from a marketing management perspective. Prominence of change at the individual customer level; Dimensions separating the view of customers from the tradition perspective; Method in achieving financial success.
ACCESSION #
5331173

 

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