Shell Sets The Pace In Promoting Pipeline Safety

August 2010
Underground Construction;Aug2010, Vol. 65 Issue 8, p20
Trade Publication
The article focuses on Royal Dutch Shell PLC's slogan entitled "811. Know what's below. Call before you dig." during the high-performance car race in Talladega, Florida. It states that the slogan could help prevent pipeline damage which could cause injuries, environmental incidents and service outages. Bob Kipp, president of Common Ground Alliance (CGA), infers that the slogan is a creative thinking citing the company's leadership and innovation in efforts made to protect people and property.


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