From Babies to Balls of Oil, Reputations Need Protecting, Too

Zalud, Bill
August 2010
Security: Solutions for Enterprise Security Leaders;Aug2010, Vol. 47 Issue 8, p74
Trade Publication
The article presents the author's views on the need to protect an organization's reputation and brand. He highlights the cases of BP PLC on the oil spill in Gulf of Mexico and the Duke University Hospital in Durham on Tanisha Weaver's infant abduction. He believes that chief executive officers must clean up the negative impact brought by bad scenarios which can harm the operation's name. He suggests asking advice from experts on reputation management as part of the risk assessment strategies.


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