Seven Ways to Maximize Value to the Corporation

Phillips, William
July 2010
Security: Solutions for Enterprise Security Leaders;Jul2010, Vol. 47 Issue 7, p32
Trade Publication
The article offers ways on how security professionals can maximize a corporation's security effectiveness in order to compensate with the changing business climate of the security industry in the U.S. They include enhancing operational and related risks, leveraging security information, intelligence, resources and capabilities, and reaching out to potential business partners. It indicates that these strategies can help remain a company's competitiveness and profitability in the market.


Related Articles

  • Propelling Your Website To the Top. Morgan, David; Chavez, Alex // SDM: Security Distributing & Marketing;Jan2015, p38 

    The article offers tips for security system industry companies on how to propel their websites and marketing efforts to the top of the competition. Overview of the four important elements for the industry to maximize their marketing efforts by focusing on websites as an effective tool for...

  • LEADERS VS. LAGGARDS. Stepanek, Laura // SDM: Security Distributing & Marketing;May2004, Vol. 34 Issue 5, p12 

    Shares insights on how companies in security systems installation and monitoring can remain on top. Need of leaders to constantly outdo the competition and their own best results in business; Importance of finetuning current programs, editing out unproductive efforts and introducing new things;...

  • Email Ads Shine a Light, Spark Heat. Zalud, Bill // SDM: Security Distributing & Marketing;Jul2012, Vol. 42 Issue 7, p17 

    The article reports on the marketing strategy used by Kings Park, New York-based Mason Monitoring through e-mails. It notes that the company has emailed marketing messages to attract installers and dealers on its wholesale monitoring business. However, the remarks for the company's competitors...

  • 16 Things to Never Do on a Sales Call. Offenberger, Brian // SDM: Security Distributing & Marketing;Jun2015, Vol. 45 Issue 6, p56 

    The article discusses important things that security system companies should never do on a sales call. Advice on the importance for security companies to give their customers a unique reason to spend their money by offering them with the best solution is provided. The advantage for security...

  • Who Will Benefit the Most? Brandow, Peter // Ward's Dealer Business;Feb2008, Vol. 42 Issue 2, p14 

    The author reflects on the implication of effective marketing strategy to increase the profit volume of automobile dealers in the U.S. He views that profits margin enhancement is an efficient alternative to increase dealer profit and market sale. He recalls that dealer development expressed...

  • Be an outside winner. Elliott, Claire // Publican's Morning Advertiser;4/28/2011, Issue 4, p26 

    The article shares ideas on how to increase profits in restaurants this summer of 2011 in Great Britain. It suggests to invest in the development of outdoor eating space to make summer food sales increase. It proposes a small building with drop-down hatches for a perfect solution to a flexible,...

  • Try This Improvement Plan to Fine-Tune Your Plant. Makens, Ben // Paperboard Packaging;Nov2004, Vol. 89 Issue 11, p10 

    Presents three important items to organize Profit Improvement Plans. Citation of five specific objectives; Explanation on the objectives; Step-by-step action to accomplish the goal.

  • Gateway: challenging opportunity knocks.  // MarketWatch: Technology;June 2003, Vol. 2 Issue 6, p12 

    Reports on the plan Gateway Inc. to release branded personal computers, servers, network and consumer electronic products. Aim of Gateway to return to profitability; Marketing strategy; Corporate revenue.

  • AFTER-SALES SUCCESS.  // B&T Weekly;Feb2004 Supplement, p6 

    Focuses on issues related to business plans for after-sales services. Importance of service plans on the development of strategic business planning; Forfeiture on the profit potential of after-sales service by some companies; Recommendation for businesses to segment customers according to their...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics