How to Win the PRI¢E WAR$

Crocker, Dianne
July 2010
Pollution Engineering;Jul2010, Vol. 42 Issue 7, p24
Trade Publication
The article offers tips on how consultants win projects without lowering rates in the U.S. It states that consultants must sell value by understanding the factors that motivates the clients. In addition, consultants must differentiate its products by matching the firm's interest and expertise with problems. Moreover, focusing on the challenges that consultants need to solve is the best way to deal with pricing.


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