TITLE

Dual branding

AUTHOR(S)
Ritchie, Hal
PUB. DATE
April 1998
SOURCE
FoodService Director;04/15/98, Vol. 11 Issue 4, p174
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on dual branding, a popular means of expansion. Views that dual branded operations exist in two settings; How dual branding can take place between two non-franchised chains; How dual brand concepts arise; Identification of legal issues which must be dealt with in relation to dual branding. INSET: Unravelling operational issues.
ACCESSION #
532526

 

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