More options and `niche' dining gain

April 1998
FoodService Director;04/15/98, Vol. 11 Issue 4, p83
Trade Publication
Focuses on niche marketing which is an effective means for cruise lines to prosper. Number of passengers who boarded ships owned by the Delta Queen Steamboat Company in 1997; Items offered on Radisson Seven Seas Cruises' menu; Reference to Seabourn's premium program.


Related Articles

  • Niche is more than marketing.  // Travel Weekly (UK);11/30/2007, p31 

    The author considers the niche market in the specialist cruise market. He enumerates the services offered by specialist cruise operators. He believes awards and advertising are having an adverse effect on the trade. He emphasizes that revenue for travel agents equals survival and staying in tune...

  • JUST ADD WATER. Mullen, Rosalind // Caterer & Hotelkeeper;9/4/2008, Vol. 198 Issue 4543, p60 

    The article focuses on the growth of cruise industry due to its wide range of markets, from families to luxury lovers. Ventura, Arcadia, and Celebrity Solstice are some of cruise ships that known in the hospitality market due to experiences its offered to passengers. Information about Trudy...

  • The 2009 Report on Cruise Ship Tourism: World Market Segmentation by City. Parker, Philip M. // City Segmentation Reports;1/ 6/2010, pN.PAG 

    A report that summarizes the economic potential for major cities in more than 200 countries around the globe for cruise ship tourism for the year 2009 is presented. It provides latent demand or potential industry earnings (PIE) estimates for the product for each city. The estimates were created...

  • The Exploration of Cruise Tourism Development in the Silver Market. Huifen Zhou; Jianyong Shi // Business & Management Research;Dec2013, Vol. 2 Issue 4, p56 

    It is the ocean tourism year in 2013, in the point of the industry, the cruise tourism that grow fast in later years will become the most popular tourist theme in 2013. In recent years, with the rapid development of China's economy, the cruise focus gradually shift to east region, especially the...

  • Lines opt to split the differences.  // Travel Trade Gazette UK & Ireland;10/14/2005, Issue 2687, p70 

    Reports on the decision of P&O Lines Inc. to subdivide their cruises. Initiative aimed to make it easier for customers to choose the most suitable option; Division of its ships into three categories to reflect the markets they appeal to; Significance of the reorganization on the cruise line...

  • Three-star-plus.  // Travel Weekly: The Choice of Travel Professionals;5/19/2006 Supplement, p29 

    The article presents information on the three-star-plus sector in the cruising industry. This sector took off when traditional tour operators entered the cruising market, starting with Airtours and followed by Thomson and First Choice, in a joint venture with Royal Caribbean International. The...

  • Luxury cruises.  // Travel Weekly: The Choice of Travel Professionals;5/19/2006 Supplement, p34 

    The article presents information on the luxury sector in the cruising industry. This sector took a severe knock in the months following September 11, 2001, but has since staged a strong recovery. The ships in this sector are small and offer the best cruises that money can buy. Exclusive...

  • ASSESSING CUSTOMER VALUE IN SEGMENTED CRUISE MARKETS: A MODELLING STUDY ON JAPAN AND TAIWAN. Neuts, Bart; Chen, Jamie M.; Nijkamp, Peter // Academy of Marketing Studies Journal;2016, Vol. 20 Issue 3, p1 

    This paper focusses on the cruise markets of Japan and Taiwan, two mature markets on a rising edge and a high willingness-to-pay compared to other Asian regions. The customer value of Japanese and Taiwanese cruise tourists is estimated by assessing the willingness-to-pay and the probability of...

  • Today's niche market might be tomorrow's mainstream. Bracker, Bill // Inside Tucson Business;12/18/95, Vol. 5 Issue 38, p10 

    States that many companies are making substantial profits in the technology market, by serving a niche market of one form or another. Three basic types of niche markets; Examples of niche markets which later became multibillion-dollar enterprises.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics