Jordan Redux Could Boost NBA TV Rights

Umstead, R. Thomas
October 2001
Multichannel News;10/1/2001, Vol. 22 Issue 40, p16
Reports on the impact of Michael Jordan's return to National Basketball Association (NBA). Expectation of increase rating in NBA in his return; Negotiation of the league and Turner in extension of deal which will expire at the end of 2001; Interest of ESPN in obtaining the cable package of the league.


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