TITLE

Jordan Redux Could Boost NBA TV Rights

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
October 2001
SOURCE
Multichannel News;10/1/2001, Vol. 22 Issue 40, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the impact of Michael Jordan's return to National Basketball Association (NBA). Expectation of increase rating in NBA in his return; Negotiation of the league and Turner in extension of deal which will expire at the end of 2001; Interest of ESPN in obtaining the cable package of the league.
ACCESSION #
5320594

 

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