TITLE

TOP 5 Branding Tips for Cutting Through the Clutter

AUTHOR(S)
Schreibman, Steven
PUB. DATE
June 2010
SOURCE
Best's Review;Jun2010, Vol. 111 Issue 2, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers five tips on how to market insurance products.
ACCESSION #
53174816

 

Related Articles

  • Positions vacant: Ruthless Dictator/stenographer.  // Money Management;9/15/2011, Vol. 25 Issue 35, p28 

    The article focuses on the marketing strategy of an Australian life insurance company in publishing a newspaper advertisement, inviting clients to have a life insurance plan, along with a picture of Libyan dictator Muammar Gaddafi.

  • Experts Ponder Enrollment Lessons For Group LTC Insurance. Thomas, Trevor // National Underwriter / Life & Health Financial Services;4/7/2008, Vol. 112 Issue 13, p28 

    The article offers pointers in achieving high enrollments for group long term care (LTC) insurance benefits in the U.S. It is said that important clues to whether an employer group is right for the LTC sale include the educational levels and job types of the employees. Moreover, achieving this...

  • 5 Tips For Growing More LTC Insurance Business. Beck, Scott // National Underwriter / Life & Health Financial Services;4/7/2008, Vol. 112 Issue 13, p30 

    The article offers tips on how to market long term care (LTC) insurance in the U.S. It is said that the increasing demand for long term care insurance presents an ideal opportunity for financial advisors to grow their LTC insurance business. However, most advisors declined to address LTC...

  • Spine. Acunto, Steve // Insurance Advocate;10/15/2012, Vol. 123 Issue 17, p4 

    The article offers the author's insights on the response to the article of Ed Higgins regarding his stand on particular direct marketing strategies in insurance industry.

  • Serving up critical illness coverage. Steenerson, Daniel C. // Life Insurance Selling;Aug2011, Vol. 86 Issue 8, p56 

    The article offers tips for insurance sales consultant to effectively market critical illness (CI) insurance in the U.S. It suggests that insurance sales consultant must be convincing by emphasizing that a certain client is already qualified to CI insurance after selling the disability policy....

  • Drill-Down For Proposing A 419 Plan Or Straight Life. Friedman, Douglas I. // National Underwriter / Life & Health Financial Services;6/25/2007, Vol. 111 Issue 25, p26 

    The article offers information on how to successfully propose a Section 419 life insurance plan to a customer. According to the author, an agent must ask the need the proposed plan is addressing. He also provides a list of questions to ask after a client's need has been identified. Furthermore,...

  • Program Carriers Look For Hard Data, Sound Forecasts, Not Empty Promises. Peloso, Joseph // National Underwriter / P&C;4/27/2009, Vol. 113 Issue 16, p14 

    The article presents a perspective on marketing successful insurance programs in the U.S. It highlights the requirement for program administrators to present their programs as good opportunities. It outlines relevant information to be included in marketing insurance programs, including executive...

  • Wholesalers Step Up Marketing Efforts As Softer Conditions Take Hold In E&S. Gusman, Phil // National Underwriter / P&C;10/1/2007, Vol. 111 Issue 36, p11 

    The article reports on the move of insurance wholesalers to make deliberate efforts to cater closely to retail agent customers in the U.S. Several wholesalers give their views on the techniques and strategies they make to reach out to consumers. In addition, surplus lines brokers talks about...

  • Selecting a voluntary carrier. Traynor, Marty // Benefits Selling;Mar2014, Vol. 12 Issue 3, p28 

    The article offers the author's insights on choosing a voluntary carrier in Canadian insurance industry. Topics discussed include voluntary benefit support process, the importance of marketable products and services, and the things to master when evaluating prospective voluntary carriers. He...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics