Tailor-Made For China: Levi's Targets Market With Denizen Rollout

August 2010
WWD: Women's Wear Daily;8/19/2010, Vol. 200 Issue 37, p1
Trade Publication
The article reports on the expansion of Levi Strauss & Co. in China. The company has reportedly come up with the brand name Denizen which will have 50 stores in China, South Korea and Singapore by the end of 2010. Aaron Boey, its president of the Asia-Pacific division, states that China is a crucial market for the company as it is the fastest growing market in the world. It mentions that the company has partnered with Hermes International SA to develop the brand in China.


Related Articles

  • Daily Quote.  // WWD: Women's Wear Daily;8/19/2010, Vol. 200 Issue 37, p2 

    The article presents a quote from Aaron Boey, president of the Asia-Pacific Division of Levi Strauss & Co., on expansion of the company in China with the brand Denizen.

  • Levi's Sales Solid in U.S., European Rebound Seen. Tucker, Ross // WWD: Women's Wear Daily;7/12/2006, Vol. 192 Issue 6, p3 

    The article looks at the financial performance of Levi Strauss & Co. for the second quarter of 2006. Earnings for the three months ended May 28 increased 50% to $40.2 million, compared with $26.8 million in the same period in 2005. The U.S. Levi's brand increased 2.1% to reach $251.9 million...

  • Levi's Gold Rush.  // Time;4/25/1969, Vol. 93 Issue 17, p108 

    The article reports on the growth of Levi Strauss & Co. in San Francisco, California. In April 1969, Levi's earned 12.1 million dollars and sales of 196.8 million dollars in 1968. Moreover, it was also found that approximately two-thirds of its stocks is held by 43 family members and trusts,...

  • Frayed coattails. Miller, Cyndee // Marketing News;11/04/96, Vol. 30 Issue 23, p1 

    The article reports that marketers electing to jump on the bandwagon of hype surrounding the U.S. presidential race might be disappointed with the returns some pundits are predicting. Gerald Celente, president of Trends Research Institute, Rhineheck, New York,views that this presidential...

  • Sales Gain Boosts Levi's Net.  // WWD: Women's Wear Daily;4/14/2010, Vol. 199 Issue 80, p10 

    The article offers information on the performance of Levi Strauss & Co. in the first quarter of 2010. The company reported 17.2 percent increase in its earnings to 56.4 million dollars which was 48.1 million dollars in 2009. It states that its sales in the U.S. increased by 8.2 percent to 545.2...

  • Levi's Workwear By Billy Reid Revealed.  // WWD: Women's Wear Daily;8/19/2010, Vol. 200 Issue 37, p8 

    The article reports on Levi Strauss & Co.'s clothing line Workwear by designer Billy Reid. It states that the line which was handcrafted in the U.S. will be launched in September 2010 at Bloomingdale's stores and Billy Reid stores. It mentions that among its 10 styles are crewneck pieces and...

  • Made in the USA? Kahn, Joseph; Blumenthal, Ralph // New York Times Upfront;4/26/2004, Vol. 136 Issue 13, p10 

    Focuses on reputed U.S. companies that have transferred their manufacturing facilities to China. Reasons for the move of Levi's Strauss & Co. and Radio Flyer Inc. to move their manufacturing operations to China; Impact of impact of outsourcing of jobs on U.S. workers and economy; Estimate on...

  • On the Road to a New Corporate Casual, Human Resource Managers Direct Traffic. Dodd, Annmarie // DNR: Daily News Record;5/25/98, Vol. 28 Issue 62, p8 

    The article discusses the importance of a casual dress code in the workplace in the U.S. According to human resource executives, business-casual policies can improve employee morale, encourage teamwork and attract new employees. The article cites a study conducted by Levi Strauss & Co. which...

  • Levi's Outlines New Premium Strategy.  // WWD: Women's Wear Daily;6/24/2010, Vol. 199 Issue 132, p10 

    The article mentions about the opening of a new division of Levi Strauss & Co. called Levi's XX, headquartered in Amsterdam, Netherlands. It mentions that this division will exclusively manage the premium denim business of the company and has launched a new premium denim and sportswear label...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics