TITLE

Older couples outspend for bedding

AUTHOR(S)
Jarrett, Vicky
PUB. DATE
September 2001
SOURCE
Furniture/Today;9/24/2001, Vol. 26 Issue 4, pS6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the consumer buying trends of older couples on bedding. Survey results on plan-to-spend median dollar amounts; Annual household income of older working couples; Discussion on the methodology of the survey. INSET: Methodology.
ACCESSION #
5312661

 

Related Articles

  • The Center of Attention. Polyak, Ilana // American Demographics;Nov2000, Vol. 22 Issue 11, p30 

    Deals with the increasing market of senior citizens in the United States in 2000. Reasons for the need to reach older consumers via multiple media channels; Information on the television viewing and newspaper reading habit of seniors; Percentage of fiftysomething adults who use the Internet;...

  • Over-50's attitudes to advertising to be focus of new study.  // Campaign;01/22/99, Issue 3, p7 

    Reports on a research study to be launched in February 1999 to monitor advertising attitudes among Great Britain's over-50s. Conduct of study by RSGB and Prime consultancy; Goal to give advertisers access to the age group.

  • Getting to know the greys.  // Marketing Week;11/18/1999, Vol. 22 Issue 42, p42 

    Profiles consumers aged 50 and above in Great Britain. Post-war baby boomers move into the age bracket; Income levels; Creation of employment opportunities for themselves; Linking of home ownership to feeling of financial security; Holiday destinations; Expenditures on products for grandchildren.

  • A computer for grandma. Whelan, Carolyn // Electronic News;07/27/98, Vol. 44 Issue 2229, p44 

    Discusses the potential of senior citizens as a market for computers and related products. Percentage of people ages 40 and older who are using a computer at home or at work; Emergence of computer and Internet classes for the older segment; Factors that can hold seniors back from buying...

  • Marketing to Arizona's growing demographic: 65+. Brown, A. M. // Inside Tucson Business;7/18/2005, Vol. 15 Issue 5, p15 

    Focuses on the marketing to the older people in Tucson, Arizona. Purchasing power of seniors; Establishment of a rapport with the seniors; Special characteristics of seniors as consumers.

  • How Older People Think About Images of Aging in Advertising and the Media.  // Generations;Fall2001, Vol. 25 Issue 3, p17 

    Discusses the perception about images of aging in advertising and the media by older people in the United States (U.S.). Result of a national survey by the National Council on the Aging; Major discovery in U.S. social gerontology; Attitude of older consumers toward television advertising;...

  • The elderly: Pharmacy's best repeat customer. Day, Courtney // Drug Store News;6/7/99, Vol. 21 Issue 9, p96 

    Provides information on elderly consumers in the United States. Types of pharmaceutical products purchased by elderly consumers; Role of pharmacists on noncompliance issue; Advise on how to create a senior-friendly atmosphere at drugstores.

  • Shifting Gears. Krebs, Michelle // American Demographics;Jan2000, Vol. 22 Issue 1, p52 

    Focuses on what the automakers do to prepare and accommodate the aging process. Vehicle purchases of seniors; Findings of the 1999 APEAL study on what features people require in their vehicles; Description of Third Age Suit, an outfit developed by Ford Motor Co. to simulate movements of an...

  • Marketplace Needs of the Elderly: Determinant Attributes and Store Choice. Lumpkin, James R.; Greenberg, Barnett A.; Goldstucker, Jac L. // Journal of Retailing;Summer85, Vol. 61 Issue 2, p75 

    While the elderly are becoming a more important force in the marketplace, the research to date has been somewhat limited in scope and inconclusive with respect to what influences the elderlys' patronage decisions. The research reported here is based on a large national sample of the elderly and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics