TITLE

Consumers search online by category, not brand

AUTHOR(S)
Carroll, Brian
PUB. DATE
September 2001
SOURCE
Furniture/Today;9/24/2001, Vol. 26 Issue 4, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the consumers preference on furniture category and not by brand in shopping online in Newton, Massachusetts. Percentage rate of consumers searching for furnitures by room and category; Rate of consumers shopping by brand; Popularity of kitchen and bathroom products.
ACCESSION #
5312556

 

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