Carriers Weigh Cross-Promotion

Mendez-Wilson, Deborah
September 2001
Wireless Week;9/10/2001, Vol. 7 Issue 37, p32
Trade Publication
Discusses the marketing strategy for long-distance service of Sprint PCS. Aims for the marketing strategy; Complaints about wireless and landline phone service; Report on customer acquisition and retention by Telephia/Harris as of September 10. 2001; Terms under the deal offered by Sprint PCS to customers; Benefits from the marketing strategy; Marketing strategy of AT&T Wireless Inc.


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