TITLE

Carriers Weigh Cross-Promotion

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
September 2001
SOURCE
Wireless Week;9/10/2001, Vol. 7 Issue 37, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing strategy for long-distance service of Sprint PCS. Aims for the marketing strategy; Complaints about wireless and landline phone service; Report on customer acquisition and retention by Telephia/Harris as of September 10. 2001; Terms under the deal offered by Sprint PCS to customers; Benefits from the marketing strategy; Marketing strategy of AT&T Wireless Inc.
ACCESSION #
5307096

 

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