Counting on Data: What Religion Sales Numbers Say, and Don't

Nelson, Marcia Z.
August 2010
Publishers Weekly;8/16/2010, Vol. 257 Issue 32, Special section p4
Trade Publication
The article discusses the state of religion book sales as of August 16, 2010. The Association of American Publisher reported that the sales of religion category experienced a 2.9% year-to-date increase. There is also a cited improvement in industry data, with the Book Industry Study Group releasing annual reports on the industry with different calculations. However, some Christian publishing veterans claim that their size in the market is still underreported as reflected on fragmented and incomplete statistical tallies.


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