TITLE

Counting on Data: What Religion Sales Numbers Say, and Don't

AUTHOR(S)
Nelson, Marcia Z.
PUB. DATE
August 2010
SOURCE
Publishers Weekly;8/16/2010, Vol. 257 Issue 32, Special section p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the state of religion book sales as of August 16, 2010. The Association of American Publisher reported that the sales of religion category experienced a 2.9% year-to-date increase. There is also a cited improvement in industry data, with the Book Industry Study Group releasing annual reports on the industry with different calculations. However, some Christian publishing veterans claim that their size in the market is still underreported as reflected on fragmented and incomplete statistical tallies.
ACCESSION #
53066817

 

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