TITLE

THE BEST IN NEW MARKETING. FROM OLD SPICE

AUTHOR(S)
Rogers', Danny
PUB. DATE
July 2010
SOURCE
Travel Weekly (UK);7/30/2010, Vol. 5 Issue 2028, p55
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's view on the move by Old Spice to enter social media and postmodern marketing in the travel industry in Great Britain.
ACCESSION #
53011420

 

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