TITLE

Instant Rewards--Just for Showing up

AUTHOR(S)
Johnson, Andrew
PUB. DATE
August 2010
SOURCE
American Banker;8/19/2010, Vol. 175 Issue 128, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses a company called shopkick and its iPhone software application that rewards customers for frequenting participating retail stores. The author opines on the potential applicability of such software in inspiring customer loyalty in the banking industry. Aite Group LLC research director Gwenn Bezard is cited regarding the feasibility of doing so.
ACCESSION #
52997629

 

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