TITLE

Royal Mail in drive to sell story of direct marketing

PUB. DATE
August 2010
SOURCE
Marketing Week;8/12/2010, Vol. 33 Issue 33, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a team of direct mail consultants organised by Royal Mail to offer advice on targeting and planning campaigns in Great Britain.
ACCESSION #
52989189

 

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