Managing One-to-One

Buchanan, Leigh
October 2001
Inc.;Oct2001, Vol. 23 Issue 13, p82
Features several corporate executives who focus on one-to-one marketing concept of collecting information about individuals and transforming it into tailored offerings. Linda Connor, vice president of corporate culture at Technology Professionals Corp.; Patrick J. McGovern, founder and chairman of International Data Group; Marc Albin, chief executive officer of Albin Engineering Services Inc.


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