TITLE

Foursquare in China: The Mercedes-Benz mayor is out to lunch

AUTHOR(S)
Hale, Trevor C.
PUB. DATE
August 2010
SOURCE
Public Relations Tactics;Aug2010, Vol. 17 Issue 8, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the effectiveness of Foursquare's website in promoting business and events. It cites that Foursquare is effective in promoting bars, restaurants, and events because it features comments from Foursquare friends about the venue or places. It notes that Foursquare's website targets influential Chinese bloggers and features stories and videos on sohu.com, a leading Chinese Web portal.
ACCESSION #
52979125

 

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