SMS Will Spur M-Commerce Success

Mendez-Wilson, Deborah
September 2001
Wireless Week;9/17/2001, Vol. 7 Issue 38, p10
Trade Publication
Reports on several issues on short text messaging services (SMS) and mobile commerce discussed by E.Y. Snowden, president and chief executive officer of Boston Communications Group Inc., at the CTIA Wireless I.T. & Internet 2001 show. Penetration into the youth market; Youth-oriented offering of Cincinnati Bell Wireless called iWireless; Benefits of offering SMS.


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