TITLE

Study: Fewer Issuers to Launch Debit Rewards

AUTHOR(S)
Bell, Stephanie
PUB. DATE
August 2010
SOURCE
American Banker;8/18/2010, Vol. 175 Issue 127, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the finding of a study of Discover Financial Services' Pulse electronic funds transfer network which suggests that U.S. consumers are becoming less interested in debit card rewards programs.
ACCESSION #
52957347

 

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