Not "selling to," but "buying for."

Tanyeri, Dana
August 2010
FoodService Director;8/15/2010, Vol. 23 Issue 8, pFSB14
Trade Publication
The article deals with the change in the marketing strategy of U.S. retailer Pate Dawson Co. (PDC) from being a distributor to one that buys the needs of consumers. It mentions that the firm recruited people with restaurant backgrounds to help customers manage their costs and grow their businesses. The company also meets its goal by offering locally raised as well as pasture-grazed meats to consumers.


Related Articles

  • Not "selling to," but "buying for". Tanyeri, Dana // Restaurant Business;Aug2010, Vol. 109 Issue 8, pFSB14 

    The article reports that Pate Dawson Co. (PDC) has modified its marketing strategy by buying products for their customers instead of being a distributor.

  • A CLOSER LOOK AT EMOTIONAL INTELLIGENCE IN MARKETING EXCHANGE. Kidwell, Blair; Hardesty, David M.; Murtha, Brian R.; Shibin Sheng // GfK-Marketing Intelligence Review;May2012, Vol. 4 Issue 1, p24 

    Emotional intelligence (EI) is important in many business contexts. Knowing how sales professionals use emotions to facilitate positive outcomes for their firms, themselves and their customers is particularly important for managing marketing exchanges. To leverage EI it is necessary to...

  • Reefer Takes A Fall...But Continues To Haul. Barrese, Robert // Food Logistics;1/15/2002, Issue 47, p52 

    Provides information on the Ultra Trailer manufactured by Kidron Inc. which was used by Pate Dawson Inc. Description given by vice president Kenneth Rich of Pate Dawson on the Ultra Trailer; Advantages of taking out products from the back door of a truck rather than through the side door;...

  • 5 BEST Customer Service Ideas. Henricks, Mark // Entrepreneur;Mar1999, Vol. 27 Issue 3, p120 

    Offers customer service-related ideas for entrepreneurs. Importance of hiring the right people; Impact of building the ethic of excellent service into the organization's core values on employees; Biggest factor that may block great service.

  • How to measure engagement. Weil, Adam // Direct Marketing News;Sep2011, Vol. 33 Issue 9, p28 

    In this article the author discusses the way to gauge the engagement level of customers to a certain product and its impact on their buying behavior by using proper marketing campaign.

  • Direct-to-fan model aims to drive and motivate.  // Music Week;6/26/2010, Issue 25, p11 

    The article focuses on the freemium model developed by direct-to-fan (D2F) solutions company d2mondo which aims to motivate and attract fans and consumers to promote digital retail strategies like electronic commerce and brand marketing.

  • Handling Clueless Customers.  // Yard & Garden;Jan/Feb2010, Vol. 33 Issue 2, p6 

    The article focuses on the different marketing strategies of dealers to increase their sales by giving quality customer services and longer store hours in the U.S.

  • The six steps of convergent marketing. Larrew, Tery // Credit World;Jan/Feb98, Vol. 86 Issue 3, p18 

    Features guiding principles on convergent marketing. Tips for the right selection of employees; Ways to keep customers' loyalty; Designing of valuable products and services for customers; Functions of convergent marketing.

  • Lone Star Steakhouse finally to open doors in Sugar House.  // Enterprise/Salt Lake City;05/28/2001, Vol. 30 Issue 46, p7 

    Reports on the opening of a restaurant of Lone Star Steakhouse & Saloon Inc. in Salt Lake City, Utah. Recruitment of employees for the newly opened facility; Services offered.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics