TITLE

Not "selling to," but "buying for."

AUTHOR(S)
Tanyeri, Dana
PUB. DATE
August 2010
SOURCE
FoodService Director;8/15/2010, Vol. 23 Issue 8, pFSB14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the change in the marketing strategy of U.S. retailer Pate Dawson Co. (PDC) from being a distributor to one that buys the needs of consumers. It mentions that the firm recruited people with restaurant backgrounds to help customers manage their costs and grow their businesses. The company also meets its goal by offering locally raised as well as pasture-grazed meats to consumers.
ACCESSION #
52943925

 

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