- SWEDEN: Rok Star launches Uisce Beatha Irish whiskey. Wehring, Olly // Aroq - Just-Drinks.com (Global News);4/3/2014, p3
The article reports the move by brand development group Rok Star as of early April 2014 to name private firm Galatea as distributor of its Irish whiskey brand Uisce Beatha in Sweden.
- The name game. Koprowski, Gene // Marketing Tools;Sep96, Vol. 3 Issue 6, p60
Discusses the considerations in naming a new product. Use of word associations; Need to consider the easy recall of names; Potential blunders in naming new products.
- New products, old rules. Phillips, Kent // Beverage World;09/15/98, Vol. 117 Issue 1664, p196
Deals with understanding the dilemma in new product introduction. Factors that affect new brand introduction from major companies; Negative packaging pressure; Designer product syndrome; Consumer expectations; Impact of these factors.
- Carrs brings back Gavottes biscuit brand. // Grocer;10/5/2013, Vol. 236 Issue 8125, p26
The article reports on the move by Carrs Foods as of early October 2013 its Gavottes brand in Great Britain with two new lines of products.
- TOWARDS AN INTEGRATED FRAMEWORK FOR DETERMINING THE SUCCESS OF LINE EXTENSIONS. Chaturvedi, Sweta // AMA Winter Educators' Conference Proceedings;2003, Vol. 14, p289
Line extensions have become an increasingly popular approach to market and launch new products in the marketplace and to leverage brand equity associated with well-known and well-respected brand names. Researchers in the past have emphasized that introduction of line extension does not guarantee...
- It's time to enter our New Product Awards. // Grocer;1/11/2014, Vol. 237 Issue 8137, p26
The article presents information on the New Product Awards, sponsored by the journal "Grocer."
- Well-Heeled. Walzer, Emily // SGB;Feb2005, Vol. 38 Issue 2, p26
Presents several hosiery products introduced in the U.S. market in February 2005. Women's Wick Dry Revolution snowboard sock from Fox River; Ultimate Silver sock collection from Wigwam; Fitsys socks from Sof Sole.
- Consumers prefer search over branded apps for product research. Shields, Ronan // Marketing Week (Online Edition);12/11/2012, p7
The article deals with the results of a study on consumers preference for branded applications. It states that more than half of consumers prefer desktop applications over mobile search applications. According to the study, consumers use the applications to discover updated information about new...
- NAME THAT BRAND. // Marketing (00253650);11/2/2005, p80
The article informs about a brand name and asks its name. When it was first launched in Great Britain in 1972 this brand was a flop and was withdrawn. Years later, it tried again and was an overwhelming success. One reason was a clear advertising strategy.