Pallerino, Michael J.
July 2010
SGB;Jul/Aug2010, Vol. 43 Issue 4, p66
Trade Publication
The article discusses issues related to growing interest of companies in sports watches arena, which serves the purpose of sports watch, heart rate monitor, global positioning system (GPS) and pedometer. Mike Hosey, Vice-President Sales at Highgear, said that at this time when consumers are much more discerning about purchases, they want to invest in products that will last long. He said that consumers now trust good brands, demand quality and value.


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