Ryan, Thomas J.
July 2010
SGB;Jul/Aug2010, Vol. 43 Issue 4, p48
Trade Publication
The article presents information on the growing demand of toning footwear in the footwear industry and presents opinions of executives related to the industry on the prospects of adding them to their product mix. Nike, through its free minimalism brand, wants to attract women to buy toning shoes. It states that toning footwear has been a major margin builder for footwear manufacturers, dealers and stores and as more marketing is planned, the trend is expected to expand.


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