TITLE

MERRELL MOVES INTO BAREFOOT

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
July 2010
SOURCE
SGB;Jul/Aug2010, Vol. 43 Issue 4, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that Vibram SpA and Merrel are collaborating on an exclusive outsole design that will help in adaptability and multi-directional movement. Jim Zwiers, president of Wolverine World Wide's Outdoor Group Merrell, said that Vibram has had success with the Vibram Five Fingers, Merrell will bring the barefoot opportunity to market in a more commercial way for a broader appeal.
ACCESSION #
52915798

 

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