- Kickoff. Baldinger, Scott; Cohen, Meg // Harper's Bazaar;Jun94, Issue 3391, p54
Announces Adidas' release of an entire line of World Cup gear. Offering in line with the 1994 World Cup soccer tournament.
- ISL marketing brokers Adidas, World Cup sponsorship. // Advertising Age's Euromarketing;10/15/96, Vol. 10 Issue 6, p2
Reports that Adidas Corporation will be the official sponsor for the 1998 soccer World Cup. Information on the worldwide licensing rights Adidas has obtained; Adidas' involvement in providing outfits for World Cup volunteers and officials; Comments from Robert Louis-Dreyfus, president at Adidas.
- Adidas Looks Toward Future. Marsh, Emilie // FN: Footwear News;3/8/2010, Vol. 66 Issue 8, p6
The article reports that Adidas AG is looking for a promising year in 2010 for its Reebok brand and with the upcoming soccer FIFA World Cup.
- Nike beating official sponsor Adidas in World Cup stakes. Parsons, Russell // Marketing Week;6/24/2010, Vol. 33 Issue 26, p7
The article presents the result of the poll conducted by MarketingWeek.Co.uk, which finds that Nike Inc.'s brand outshone Adidas AG, its German rival in an off-pitch supremacy on FIFA World Cup stakes.
- Adidas Telstar. // Creative Review;Jun2014, Vol. 34 Issue 6, p1
An image is presented of the official soccer ball, designed by athletic equipment company Adidas and known as the Telstar, of the 1974 FÃ©dÃ©ration Internationale de Football Association (FIFA) World Cup.
- Adidas to extend World Cup events. Mistry, Bhavna // Marketing Event;May98, p6
Reports on the plans of Adidas to use its Football Park after the 1998 Soccer World Cup event. Reason for the construction of the Football Park; Remarks from Warren Mersereau, international marketing manager, soccer, Adidas International; Number of visitors expected by the company; Marketing...
- World in motion. // Manufacturer;Jul/Aug2014, Vol. 17 Issue 6, p24
The article focuses on profit to 2014 FIFA World Cup sponsors including German sporting manufacturer Adidas which make 2 billion pound by supplying the tournament football and Japanese technology firm Sony which record the three matches in high definition to increase its television sales.
- Adidas' World Cup marketing drive to net record Â£1.6bn football revenues. Joseph, Sebastian // Marketing Week (Online Edition);6/24/2014, p4
The article offers information on the sponsorship drive of sports apparel firm Adidas which is expected to exceed its target sales due to the increased demand for 2014 FIFA World Cup products.
- French fashion catches football fever. Weisman, Katherine // WWD: Women's Wear Daily;6/11/1998, Vol. 175 Issue 111, p7
Provides information on the 1998 World Cup Tournament theme in the apparel industry. Discussion on Adidas and Nike's investment on soccer parks in France; Details on the products of Louis Vuitton; Why stores are trying to capitalize on the event.