Only We Can Change Us
- How to Wow. Baril, Denise // Sales & Service Excellence Essentials;May2011, Vol. 11 Issue 5, p6
The article focuses on ways on how to increase market share and attract the right mix of customers. It states that sharing a unique voice and identifying unique selling features are easy to deploy in a business when purpose and passion are defined. It says that listening and understanding the...
- For Useful Ads, Must Define Market, Strategy. // Marketing News;12/1/72, Vol. 6 Issue 11, p8
The article focuses on the importance of effective ad planning in advertising. As informed by Ken Mehrhof, regional vice president, Fuller & Smith & Ross, much advertising money is wasted by companies that don't take the time to define their markets and marketing strategies. Market share,...
- Boat and accessory sales ride wave of strong economy. Troy, Mike // DSN Retailing Today;6/5/2000, Vol. 39 Issue 11, p91
Reports on the increased sales of water sports products in the United States in 2000. Popular boating states as of 1998; Total boats owned in 1998 and 1999; Percent increase in boat segment sales in 2000; Projected sales of water sports equipment in 2000.
- Costly customer relations and pricing. Choudhary, M. Ali; Orszag, J. Michael // Oxford Economic Papers;Oct2007, Vol. 59 Issue 4, p641
In this paper we show that when a monopolist incurs certain costs for servicing or maintaining its customer-base, price markups may decrease with high demand â€” i.e. markups are countercylical. Indeed, for a given market share when demand booms each customer on average will purchase more...
- Decision Uncertainty, Expected-Loss Minimization and the Compromise Effect. Sheng, Shibin; Parker, Andrew M.; Nakamoto, Kent // Advances in Consumer Research;2003, Vol. 30 Issue 1, p47
Simonson (1989) first introduced the concept of a "compromise effect" into the consumer-behavioral literature as a specific type of context effect. It suggests that a brand in a two-alternative set can gain more market share following the addition of an adjacent competitor that makes the brand a...
- SMALL SEGMENTS, BIG PAYOFF. Hughes, Steve // Advertising Age;1/15/2007, Vol. 78 Issue 3, p17
The article discusses how small segments of customers can impact advertising campaigns. The article suggests that the best way to earn big gains from small segments is to have detailed and exact customer data and to closely monitor changes in customer attitudes and behaviors. The article...
- My life's an open (check & Face)book... Frank, John N. // Marketing News;10/15/2008, Vol. 42 Issue 17, p04
The article introduces the cover story for the issue, which discusses marketing strategies for coping with consumers' changing attitudes during the economic downturn of 2008-2009.
- The power of prediction. // Marketing (00253650);9/15/2010, p27
In this article the author discusses the challenge posted by the shifting consumer behavior to the marketing strategy that needs to be implemented by the companies in the sector.
- As shoppers' attitudes change, new strategies emerge. // Chain Drug Review;9/13/2010, Vol. 32 Issue 15, p27
The article reports on the moves done by beauty products retailers to attract customers and to address the changing attitudes of consumers in the U.S.