Only We Can Change Us

Bacon, Sutton; Bush, Darren
July 2010
SGB;Jul/Aug2010, Vol. 43 Issue 4, p10
Trade Publication
The article reflects on the various issues faced by the paddle sports industry as well as how the industry can work together to expand market opportunities. The author says that most people perceive paddle sports as dangerous and the industry is not doing anything about changing that perception. The author says that the industry should come up with new ideas and work together to create new opportunities.


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