TITLE

A failure of ambition

AUTHOR(S)
Walmsley, Andrew
PUB. DATE
July 2010
SOURCE
Marketing (00253650);7/28/2010, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the need for European businesses and investors to follow the example of the U.S. in supporting entrepreneurialism. A published study reveals that U.S. citizens have positive attitude towards entrepreneurs while European focuses on individual's failure rather than seeing the bigger picture. The need for Europeans to view failure as a mark of having tried and not to treat entrepreneurialism, innovation, and experimentation as a luxury are emphasized.
ACCESSION #
52872241

 

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