TITLE

How to Build a Niche Practice

AUTHOR(S)
Grote, Jim
PUB. DATE
August 2010
SOURCE
Journal of Financial Planning;Aug2010, Vol. 23 Issue 8, p24
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the application of niche practice, a focus on a particular client such as baby boomers or expectant parents, in financial planning as a strategy for economic growth. The pros and cons of niche practice are presented which include its ability to create deeper understanding of clients and the seasonality of a particular niche. Several financial planners who practice niche are also featured such as Debra Neiman, CFP, who works with a client base of mostly unmarried opposite and same sex couples. Neiman advised that being a niche practitioner, one must be a generalist to have a better understanding of the situation. Eliza DePardo of the consulting firm FA Insight, also provided ways to market one's niche and to build a successful niche practice.
ACCESSION #
52871828

 

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