TITLE

WHERE'S THE SIZZLE?

AUTHOR(S)
Flint, Jerry
PUB. DATE
August 2010
SOURCE
Forbes Asia;Aug2010, Vol. 6 Issue 9, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides the author's views on the reasons for reduced excitement among people at the launch of new cars. He states the important factors in such a change in the attitude of the customers due to increased number of versions and choices of cars, and their promotion techniques. He also suggests the need for apt advertising personnels and agencies for rebuilding the excitement among customers.
ACCESSION #
52857921

 

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