Flint, Jerry
August 2010
Forbes Asia;Aug2010, Vol. 6 Issue 9, p56
The article provides the author's views on the reasons for reduced excitement among people at the launch of new cars. He states the important factors in such a change in the attitude of the customers due to increased number of versions and choices of cars, and their promotion techniques. He also suggests the need for apt advertising personnels and agencies for rebuilding the excitement among customers.


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