Dance Floor Diplomats

Bahree, Megha
August 2010
Forbes Asia;Aug2010, Vol. 6 Issue 9, p20
The article provides information on the Desi Hits! Inc. web site founded by Anjula Acharia-Bath, Ranj Bath, and Arun Sandhu. It describes the aim of the web site to offer a platform for connecting South Asian artists to the Western world. It states the joint venture between the Desi Hits and the company Universal Music Group to form the label Desi Hits Universal. It also states that Desi Hits started as a podcast in 2006 popularizing it with viral marketing to reach new audiences.


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