Marketing Beyond Physicians

August 2010
HealthLeaders Magazine;Aug2010, Vol. 13 Issue 8, p51
The article presents tip on how hospital organizations in the U.S. can improve patient referral. According to the author, although the physician is the ultimate source of referral, hospitals should also focus on the entire health care team. As part of their marketing strategies, hospitals should educate anyone who interacts with patient about their services. Hospitals should also communicate data and quality outcomes to referral sources.


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