TITLE

Letter From the Editor: Business and the World's Poorest Billion--The Need for an Expanded Examination by Management Scholars

AUTHOR(S)
Bruton, Garry D.
PUB. DATE
August 2010
SOURCE
Academy of Management Perspectives;Aug2010, Vol. 24 Issue 3, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents the results of a literature review which searched for academic management papers on business and absolute poverty. From 1989 to 2010, 11 published articles were found which focused on this issue. It is argued that much more research ought to be done, considering that approximately one-sixth of the world's population subsists on less than a dollar per day, including major sections of the population in several developing countries. Although the poorest of the poor, by definition, are not a lucrative target market, their large numbers and tremendous growth potential make this an area where further research could lead to significant profits, as well as humanitarian gains.
ACCESSION #
52842947

 

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