Let's Dress Up for Success

Chelsky, Sidney
July 2010
Fabricare Canada;Jul/Aug2010, Vol. 54 Issue 4, p28
Trade Publication
The article discusses the need for the dry cleaning and the apparel industries to unite together in an advertising campaign and inform the public the importance of dressing up neatly and properly to get ahead of the job market and economy in Canada. It points on the decline of both industries due to the economic downturn and the loss of interest in wearing proper dress apparel. It mentions the Dress Down Fridays, a trend where companies allow their employees to wear casual clothes.


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