TITLE

Managing the Middle

AUTHOR(S)
Lurker, Nancy
PUB. DATE
August 2010
SOURCE
Pharmaceutical Representative;Aug2010, Vol. 40 Issue 8, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that the pharmaceutical industries have shifted their focus away from revenues toward driving profits to address the cost drivers and to boost the rate of investment (ROI) in the U.S. It states that several companies are turning to outsourcing to build flexibility into their sales organization. It emphasizes that outsourced promotional service providers have shifted in perception since their inception, when they have been viewed as Contract Sales Organizations (CSOs).
ACCESSION #
52817419

 

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