Business not as usual

Czinkota, Michael; Skuba, Charles
July 2010
Marketing Management;Summer2010, Vol. 19 Issue 2, p14
The article offers the authors' insights on the outlook related to international marketers for 2010. The authors note that international businesses must look into its internal and external functions for a better global business management practices including accounting systems, executive compensation, and corporate social responsibility. They also cite that companies should focus on their core strategies to achieve long-term profitable growth. They add that strategic alliances along with the government efforts for economic expansion particularly in emerging markets must also be considered.


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