TITLE

Business not as usual

AUTHOR(S)
Czinkota, Michael; Skuba, Charles
PUB. DATE
July 2010
SOURCE
Marketing Management;Summer2010, Vol. 19 Issue 2, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers the authors' insights on the outlook related to international marketers for 2010. The authors note that international businesses must look into its internal and external functions for a better global business management practices including accounting systems, executive compensation, and corporate social responsibility. They also cite that companies should focus on their core strategies to achieve long-term profitable growth. They add that strategic alliances along with the government efforts for economic expansion particularly in emerging markets must also be considered.
ACCESSION #
52815739

 

Related Articles

  • GLOBAL DIFFUSION OF FRANCHISING: A COUNTRY LEVEL EXAMINATION. Hoffman, Richard C.; Preble, John F. // Multinational Business Review (St. Louis University);Spring2001, Vol. 9 Issue 1, p66 

    Franchising has experienced rapid international growth. This study examines strategic and country characteristics in twenty-four nations to explain the spread of franchising across borders. The size of the franchising sector along with the country factors of per capita income, urbanization,...

  • Marketing Ethics in Emerging Markets -- Coping with Ethical Dilemmas. Sele, Kathrin // IIMB Management Review (Indian Institute of Management Bangalore;Mar2006, Vol. 18 Issue 1, p95 

    Discusses the role of marketing ethics in emerging markets. Criticism on multinational companies for behavior that only values the principle of profit maximization; Inclusion of pricing in ethical dilemmas in marketing activities; Incorporation of social responsibility in business to cope with...

  • MANAGING THE CONTRAST BETWEEN CONCEPTUAL AND PRACTICAL APPROACHES IN RESPECT OF CSR ACTIONS. STOIAN, C. D.; BORZA, A. // Managerial Challenges of the Contemporary Society;2012, Issue 4, p173 

    Corporate social responsibility actions are, nowadays, an important part of multinational companies' policy. However, even though companies are usually expressing their ethical and responsible conduct in respect of the social environment, there were many cases when the business practices were...

  • CORPORATE SOCIAL RESPONSABILITY IN ROMANIA. POPA, Adina; BLIDISEL, Rodica; FARCANE, Nicoleta // Annals of DAAAM & Proceedings;Jan2009, p1517 

    In context of globalization and expansion of multinational companies on emerging markets, the economic and social centre shifts from the state to the private sector, and particularly to multinational corporations. Their power has become enormous, but in the same time their impact on society has...

  • Institutional Structure and Firm Social Performance in Transitional Economies: Evidence of Multinational Corporations in China. Tan, Justin // Journal of Business Ethics;Jun2009 Supplement 2, Vol. 86, p171 

    With the expansion of multinational corporations (MNCs), the alarming upsurge in widely publicized and notable corporate scandals involving MNCs in emerging markets has begun to draw both academic and managerial attention to look beyond home market practices to the pressing concern of CSR in...

  • The Ethics of Global Supply Chains in China – Convergences of East and West. Krueger, David // Journal of Business Ethics;Apr/May2008, Vol. 79 Issue 1/2, p113 

    This paper addresses ethical issues surrounding global supply chains of multinational companies in developing countries. In particular, it considers the development and application of industry-wide ethical standards and codes of conduct for multinational supply chains in China. We describe and...

  • Antecedents of CSR Practices in MNCs' Subsidiaries: A Stakeholder and Institutional Perspective. Xiaohua Yang; Rivers, Cheryl // Journal of Business Ethics;Jun2009 Supplement 2, Vol. 86, p155 

    This study investigates antecedents of corporate social responsibility (CSR) in multinational corporations' (MNCs') subsidiaries. Using stakeholder theory and institutional theory that identify internal and external pressures for legitimacy in MNCs' subsidiaries, we integrate international...

  • MNC CSR in Emerging Economy Conflict Zones- A Case Study of HUL's North-East Operations in India. Jayakumar, Tulsi // Vikalpa: The Journal for Decision Makers;Jan-Mar2014, Vol. 39 Issue 1, p69 

    For multinational corporations (MNCs) operating in emerging markets, the fast-growing wealth represents a tremendous opportunity. At the same time, these emerging markets also present a huge challenge to the MNCs due to underdeveloped institutional environment, weak public governance, widespread...

  • Dared to Care: Organizational Vulnerability, Institutional Logics, and MNCs' Social Responsiveness in Emerging Markets. Jianjun Zhang; Xiaowei Rose Luo // Organization Science;Nov/Dec2013, Vol. 24 Issue 6, p1742 

    A significant gap exists in our understanding of what explains the varying responses of multinational corporations (MNCs) to social issues in emerging markets. Arguably, in a setting where both market institutions and regulations and norms of corporate social responsibility are underdeveloped,...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics