TITLE

Business not as usual

AUTHOR(S)
Czinkota, Michael; Skuba, Charles
PUB. DATE
July 2010
SOURCE
Marketing Management;Summer2010, Vol. 19 Issue 2, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers the authors' insights on the outlook related to international marketers for 2010. The authors note that international businesses must look into its internal and external functions for a better global business management practices including accounting systems, executive compensation, and corporate social responsibility. They also cite that companies should focus on their core strategies to achieve long-term profitable growth. They add that strategic alliances along with the government efforts for economic expansion particularly in emerging markets must also be considered.
ACCESSION #
52815739

 

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