TITLE

Yours for a Song

AUTHOR(S)
Solomon, Susan
PUB. DATE
July 2010
SOURCE
Marketing Health Services;Summer2010, Vol. 30 Issue 3, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on various free online analytics tools which provide services for online marketers. It mentions that the tools help in the analysis of search engine optimization (SEO) which aims to provide information about the organization by using the keywords of the specific type of services offered by the company, which can also become useful in the development of the company's website. It says that Google Inc. offers free services like the content monitoring system Google Alerts while Yahoo Web Analytics offer free capabilities to compare the trend of one's accounts. Among the free tools that can be used to search for the keywords used by consumers in searching for company services include wordstream.com, keywordspy.com and wordtracker.com.
ACCESSION #
52815673

 

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