TITLE

Ambassadors of Innovation

AUTHOR(S)
Michael O'Brien; Aud, Jody Buffington
PUB. DATE
July 2010
SOURCE
Marketing Health Services;Summer2010, Vol. 30 Issue 3, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the internal MediAmbassadors program of MedImmune LLC in Gaithersburg, Maryland to promote communication among the senior management and the employees in health care companies. It mentions that companies that promote internal communications encourage the free exchange of uncensored concepts heard and read by their employees. Meanwhile, the internal campaign initiated by MedImmune with health care marketing agency IMRE involves several lessons which include changing the internal communications model, establishing a program that promotes an open dialogue and honest and transparent conversation among employees. INSET: Think You're Ready to Start an Employee Ambassador Program?.
ACCESSION #
52815670

 

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