TITLE

THRIVE

AUTHOR(S)
Lofgren, Diane Gage; Cantu, Debbie
PUB. DATE
July 2010
SOURCE
Marketing Health Services;Summer2010, Vol. 30 Issue 3, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on the Thrive Campaign of the U.S. largest not-for-profit integrated health care delivery system Kaiser Permanente. It states that the campaign is about a brand strategy supported by a commitment to a model of care and a well-entrenched mission that is focused on members and patients. It relates that Kaiser was founded in 1945 which has more that 164,000 employees and 15,100 physicians who serve over 8.6 million members. Moreover, it delivers high-quality, affordable, safe, and prevention-focused care in 431 medical offices and 35 hospitals from Mid-Atlantic states to Hawaii. It discusses the lessons behind the campaign which include using research to learn and connect with the audience, inspiring people, as well as creating excitement and enthusiasm.
ACCESSION #
52815667

 

Related Articles

  • Geographic Variation in Medicare Short-Stay Hospital Services.  // Health Care Financing Review;Summer94 Supplement, Vol. 15, p50 

    The article provides information on the geographic variation in Medicare short-stay hospital (SSH) services. Geographic variations in the use and cost of Medicare SSH services are generally attributed to differences in the availability and accessibility of medical care resources, socio-economic...

  • Tracking working status of HIV/AIDS-trained service providers by means of a training information monitoring system in Ethiopia. McNabb, Marion E.; Hiner, Cynthia A.; Pfitzer, Anne; Abduljewad, Yassir; Nadew, Mesrak; Faltamo, Petros; Anderson, Jean // Human Resources for Health;2009, Vol. 7, p1 

    Background: The Federal Ministry of Health of Ethiopia is implementing an ambitious and rapid scale-up of health care services for the prevention, care and treatment of HIV/AIDS in public facilities. With support from the United States President's Emergency Plan for AIDS Relief, 38 830 service...

  • AN INSIGHT INTO SERVICE PROCESSES IN PUBLIC AND PRIVATE HOSPITALS IN INDIA. Kaul, Himani; Gupta, Shivangi; Jauhari, Vinnie // Journal of Services Research;2008 Special Issue, Vol. 8, p41 

    This is an empirical study which explores patient's disposition towards the public and private sector hospitals in India. The study also explores factors which contribute to the patients over all experience for healthcare services. The major findings of the study are that the patients are more...

  • A ORGANIZAÇÃO TECNOLÓGICA NA PRODUÇÃO DE SERVIÇOS DE SAÚDE: (RE)CONHECENDO LIMITES, ABRAÇANDO PERSPECTIVAS. Bonfada, Diego; de Paiva Cavalcanti, José Rodolfo Lopes; de Araújo, Dayane Pessoa; Guimarães, Jacileide // Journal of Nursing UFPE / Revista de Enfermagem UFPE;1/1/2010, Vol. 4 Issue 1, p389 

    Objective: to reflect on the current dynamics of health services focusing on the importance of soft technologies such proposal to break with the curative hegemonic medical model. Methods: it was performed a literature review of author considered a basic reference for the theme. From this, was...

  • the song remains the same ... but the words have changed. Jacobson, Catherine // hfm (Healthcare Financial Management);Jan2010, Vol. 64 Issue 1, p26 

    The article discusses the changes in the thinking of "HFM" staff about the issues driving the future of healthcare finance. In the past, the consolidation of health system is driven by a need to acquire more hospitals while nowadays, such initiative is driven for more consolidation of corporate...

  • Program Evaluation Techniques in the Health Services. Meredith, Jack // American Journal of Public Health;Nov76, Vol. 66 Issue 11, p1069 

    This article addresses the issue of program evaluation in the area of health services; examples are drawn from the field of mental health. Current arguments concerning the goats, characteristics, and methodologies of program evaluation are discussed and two generally useful quantitative...

  • The change in capacity and service delivery at public and private hospitals in Turkey: A closer look at regional differences. Aksan, Hediye A. D.; Ergin, Işıl; Ocek, Zeliha // BMC Health Services Research;2010, Vol. 10, p300 

    Background: Substantial regional health inequalities have been shown to exist in Turkey for major health indicators. Turkish data on hospitals deserves a closer examination with a special emphasis on the regional differences in the context of the rapid privatization of the secondary or tertiary...

  • Meeting the long term condition challenge. Oldham, John // Pulse;6/22/2011, Vol. 71 Issue 23, p30 

    The article offers tips for general practitioners (GPs) on how to restructure care of their patients. It suggests the GPs to realize the scale of the challenge and to focus on whole-system care. It also tells them to come up with a risk profile of population and to implement their strategy...

  • Four key steps to assessing existing clinical services. Weaving, Peter // Pulse;4/6/2011, Vol. 71 Issue 12, p32 

    The article discusses the criteria in assessing clinical services. It entails the quality of the service, need for a service, and accessibility of the service. The general practitioner (GP) consortium's population, its demographic and morbidity profile determine the need for a service. The value...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics