TITLE

What is Your Greatest Marketing Challenge?

AUTHOR(S)
Weiss, Rhoda
PUB. DATE
July 2010
SOURCE
Marketing Health Services;Summer2010, Vol. 30 Issue 3, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers insights of 11 editorial board members of "Marketing Health Services" journal on the challenges and their marketing initiatives for challenges in health care marketing in 2010. Dalal J. Haldeman of Johns Hopkins Medicine says that they emphasizes less advertising and more media communication in their initiatives as they faces challenges in terms of being imaginative to reinvent their health care delivery. Meanwhile, Mark Klein of Catholic Healthcare West relates the challenges brought by reforms in new quality standards and says that they improves their marketing resources and provides strategic approach to manage such challenge. Moreover, Carol Lovin of Carolinas Healthcare System says that they strengthen their system brand to adapt to the implications of post-reforms.
ACCESSION #
52815665

 

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