TITLE

Mark of Leadership

AUTHOR(S)
Lutz, Robert A.; Reuss, Mark L.
PUB. DATE
August 2010
SOURCE
Leadership Excellence Essentials;Aug2010, Vol. 27 Issue 8, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the remarkable transformation at GM using a strategy that focus on green technology and driving sales. This strategy created leaner and stronger dealer network, lowered operating and labor costs, and re-positioned its products to be profitable. It emphasized brand management, improvements to the internal combustion engine, application of hybrid technology, and meeting the growing product demand.
ACCESSION #
52768143

 

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