Suggs, L. Suzanne; McIntyre, Chris; Cowdery, Joan E.
June 2010
American Journal of Health Studies;2010, Vol. 25 Issue 2, p69
Academic Journal
Despite the public health focus on physical activity, only 27.4% of U.S. adults meet the daily recommendations. This study explored sedentary overweight and obese adults' communication practices and preferences related to physical activity. Focus groups touched on behavior, constructs from Health Belief Model, Theory of Planned Behavior, and Social Cognitive Theory, information seeking and communication practices. Data were analyzed using framework analysis. Participants did not know the daily recommendations, lacked motivation, had low perceived behavioral control, and preferred tailored interpersonal communication. This study highlights physical activity preferences among an important population and offers suggestions for future research and practice.


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