Birkinshaw, Julian
July 2010
People Management;7/15/2010, p22
The article discusses the need to reevaluate the undervalued role of managers in business organizations. It suggests the need to reinvent management by going back to first principles and recapturing the spirit of what management is all about in order to help managers for make better decisions and choices. The author argues against the belief that management has not evolved since 1930s and that it cannot be reinvented. He explains that management is a context-dependent practice and as the nature of businesses evolves, so too will management.


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