TITLE

How marketers help when disasters strike

AUTHOR(S)
James, Dana
PUB. DATE
October 2001
SOURCE
Marketing News;10/8/2001, Vol. 35 Issue 21, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the role of marketers in disaster relief, in light of the terrorist attacks on the United States in September 2001. Before disaster ever strikes, marketers may want to consider getting involved with a relief organization through volunteering, serving on a board or doing pro bono work, so that when tragedy hits, they already know the ropes and can spring into action. For instance, following the September 11, 2001 terrorist attack, the Denver-based Mile Hile Chapter of the American Red Cross called upon its marketing volunteers to contact area media outlets to update them on time sensitive announcements.
ACCESSION #
5268047

 

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