For Best Brand-Building Results, Listen Up!

August 2010
PR News;8/2/2010, Vol. 66 Issue 30, p8
Market Research Report
The article contends that successful brands place active listening into the focus of all strategy. The author claims that a challenge in prioritizing listening is the internal coordination required to comprehend the information heard via the brand's monitoring channels. He urges businesses to ensure harmony among relevant areas, including corporate communication, marketing, sales, human resources, product development and customer service.


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