TITLE

For Best Brand-Building Results, Listen Up!

AUTHOR(S)
FORD, SAM
PUB. DATE
August 2010
SOURCE
PR News;8/2/2010, Vol. 66 Issue 30, p8
SOURCE TYPE
Market Research Report
DOC. TYPE
Article
ABSTRACT
The article contends that successful brands place active listening into the focus of all strategy. The author claims that a challenge in prioritizing listening is the internal coordination required to comprehend the information heard via the brand's monitoring channels. He urges businesses to ensure harmony among relevant areas, including corporate communication, marketing, sales, human resources, product development and customer service.
ACCESSION #
52656239

 

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